Clariant presents ColorForward Automotive

Clariant has released the Automotive Edition of ColorForward 2017. This is the second year the speciality chemicals producer has formatted its colour/trend analysis tool to meet the needs and interests of automotive designers and marketers.

Clariant’s ColorForward trend-analysis and colour-design tool has been released every year since 2006 to help plastic product designers and marketing professionals make more informed colour choices.

It presents four global societal trends that can be expected to influence consumers and then links them to colours that evoke an emotional response related to each trend.

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