Comfort and number of seats most important to drivers and passengers

Consumers are more interested in the number of seats in their vehicle and how comfortable those seats are rather than how they are configured. This was one of the findings from the recently completed research study from automotive seating supplier Johnson Controls.

The company conducted the consumer study to gain a better understanding of current and evolving automotive seating trends, occupant demographics and the frequency and purpose of selecting seat positions by vehicle segment.

For the full story, see the August 2013 edition of MobileTex. Not a subscriber? Click HERE

Posted by Geoff Fisher on 22 August 2013

 

 

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