In-store digital fashion platform opens in Malaysia

Malaysian apparel brand LOL has partnered with printing and imaging technologies company Brother International to launch the Cozmic Lab, an in-store platform that will allow customers to personalise the garments they want to purchase.

Using digital technology, customers can select the apparel’s design, quality and quantity, type and also select the location to collect their products.

For the full story, see the February 2019 edition of Textiles South East Asia. Not a subscriber? Sign up HERE