A touch of madness in Bulgarian fashion

web 6271Violeta Borisova is the chief designer of Bulgarian women’s fashion brand Lucy Fashion, which was created by her mother, Gergana Yordanova, who sets the standards and criteria; her daughter Simona is the face of the brand.

The family business started from a small sewing workshop in 1998 in Dimitrovgrad. Today, the seven collections a year are sold in more than 55 boutiques and an online store.

For the full story, see the July 2024 edition of Textiles Eastern Europe.


Photo: Lucy Fashion