Automotive interior to become the new exterior


A new survey by Asahi Kasei Europe shows an increasing need towards functional premium surfaces in the automotive industry.

According to the company of Düsseldorf, Germany, changing mobility behaviour and the growing autonomy of cars will profoundly impact the user’s driving experience.

Automotive interior features are on their way to become the main differentiating element influencing buying decisions – and within the interior the need towards premium, hygienic and sound-absorbing surfaces is increasing.

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