Berrybenka to open pop-up stores in Indonesia

Indonesian online fashion boutique Berrybenka is to expand its services by opening pop-up stores in several major cities nationwide and improving customer relations through digital media.

Chief executive officer Jason Lamuda said the company will open pop-up stores in Medan, North Sumatra; Makassar, South Sulawesi; Yogyakarta; Semarang, Central Java; Manado, North Sulawesi; and Balikpapan, East Kalimantan.

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