Former Manchester United and Bulgarian footballer Dimitar Berbatov has started his own fashion line featuring limited collections designed by him.
For every product purchased, fans will receive a special, personalised message. When scanning the logo of Berbatov’s DB9 brand, the client will have access to video materials and video messages from the star, and at the same time it will be possible to check the authenticity of the goods as each product has its own digital identity.
For the full story, see the February 2020 edition of Textiles Eastern Europe. Not a subscriber? Sign up HERE