Seymourpowell has designed a concept economy seat for airline travel that has been inspired by difference, new materials and flexibility.
Called Morph, the seat has been designed to offer passengers choice over the amount of space they pay for and to provide a better fit for more people.
The concept provides an alternative to the standard economy seat, which has been designed ergonomically for everyone by averaging the sizes of the largest and smallest percentiles to a point where it fits relatively few people properly.
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