ELeather, a producer of sustainable recycled leather, is rebranding as Generation Phoenix (Gen Phoenix) after securing US$18m in funding to further its mission to create premium and eco-conscious next-generation materials.
The new name is said to be inspired by the cyclical regeneration of the phoenix, as it looks to give new life to leather waste by transforming it into a sustainable alternative, the company stated.
For the full story, see the May 2023 edition of MobileTex.
Image: ELeather