The fashion industry is gradually becoming trendy in Georgia and attracting international attention, according to Lado Giorgadze, chief executive officer of Fashion House Materia.
With shops in the capital Tbilisi and the seaside town of Batumi, Fashion House Materia was established 1949. The firm has undergone a major transformation and rebranding since Soviet times, moving from public to private ownership. It now offers customers a premium clothing line Matériel and more affordable products under the Dots brand.
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