Global lingerie brands exit Russia owing to growing isolation

histoire marque introFrench lingerie brand DIM is to exit Russia owing to the current situation in the country and its growing isolation in the international arena. At the end of March 2022, there were 40 boutiques of the chain in Russia, but this number had declined in recent months.

The company has now stopped deliveries to Russia, although its local franchise stores will continue to work under another brand.

Of the international retailers operating in the Russian lingerie market, Victoria’s Secret, Oysho (Inditex), Women’secret (Tendam Group) and Triumph have also left the country.

For the full story, see the February 2023 edition of Textiles Eastern Europe.


Photo: DIM