Indonesian menswear market expanding


Indonesia’s menswear market has been experiencing robust growth over the past few years, with businesses from designers to publicly listed and small-scale fashion retailers revealing big plans, reports the Jakarta Post.

“Over the past three years, many more Indonesian males have been opting for casual apparel, such as T-shirts, polo shirts and batik, making the country’s menswear market more dynamic,” said Ade Sudrajat, chairman of the Indonesian Textile Association (API).

Indonesia’s overall clothing consumption has risen to 7 kg per capita from 4.5 kg per capita in 2009, according to Ade. Meanwhile, the country’s menswear market has grown by 10% while the womenswear market grew 14% last year, according to a report by Euromonitor.

For the full story, see the October 2014 edition of Textiles South East Asia. Not a subscriber? Sign up HERE