Jim Thompson, one of the largest luxury brands in Thailand, has opened its first flagship store in the Siam Paragon shopping mall in Bangkok as an early step in the fashion house’s five-year global expansion plan.
Located next to Bombyx, one of the brand’s five restaurants, the new store featured touchscreens and animated representations of the designs.
These digital innovations let consumers integrate the convenience of an online market, while enabling them to feel fabrics and assess products in person.
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