Lithuanian clothing maker to develop About brand

5a7d607cb31451356572fe94Lithuanian textile and clothing producer Utenos Trikotažas is to establish a subsidiary for the development of the About brand.

All the rights and responsibility for the international development of the About clothing lines – About Baltic Underwear and About the Sensology of Wear – will be transferred to the newly established company, which will be led by e-commerce and digital marketing strategist Giedrė Vilkė.

For the full story, see the June 2021 edition of Textiles Eastern Europe.