Lithuanian clothing maker to develop About brand
Lithuanian textile and clothing producer Utenos Trikotažas is to establish a subsidiary for the development of the About brand.
All the rights and responsibility for the international development of the About clothing lines – About Baltic Underwear and About the Sensology of Wear – will be transferred to the newly established company, which will be led by e-commerce and digital marketing strategist Giedrė Vilkė.
For the full story, see the June 2021 edition of Textiles Eastern Europe.