Lithuanian apparel and underwear manufacturer Utenos Trikotazas (UT) introduced the new About underwear brand at the end of 2012. The brand, which is being targeted at the mid-price segment in European markets, uses materials enriched with antibacterial, skin caring, nourishing and moisturising finishing and silver ions, while the special fabric structure makes the underwear breathable, soft and comfortable.
Technologies created by the company’s technologists were used in two of the six About lines. One innovation consists of a special weaving technology and functional fibre to enable sports underwear to maintain an optimal temperature, while the wool line uses a special technology to make underwear machine washable, while remaining soft and retaining its size. The other four lines were developed in co-operation with German technology suppliers.
“Lithuania is more a consumer or an adaptor of innovative technologies than a creator now,” added UT technologist Inga Prieveliene, who said the country shows a lack of co-operation between scientists and manufacturers.
For the full story, see the January 2013 edition of Textiles Eastern Europe. Not a subscriber? Subscribe HERE