Despite a difficult trading year in 2015, luxury brands are staging a comeback in the Russian marketplace, according to a new report from customer engagement specialists Contactlab and investment company Exane BNP Paribas.
However, some brands appear to be faring better than others when it comes to adapting their offering to Russian consumers; for example, only four brands are offering Russian-language customer service.
The luxury market in Russia is now valued at €3.5bn (US$3.7bn) following a 5% growth in sales compared with the previous year, representing 1.4% of luxury sales worldwide.
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