Serbian brand to penetrate European markets


Alex Fashion has opened a store selling swimwear, sportswear and other textile goods in Novi Sad, Serbia.

After several years of experience in the US and Italy, Aleksandar Kosovac, the owner and person behind the concept, wanted to create his own brand and opened a factory 10 months ago in which 100 employees, mainly women, have been working. He explained that Alex Fashion is an export-oriented company that makes clothing in line with EU standards.

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