This channel now accounts for just 3% of the company’s total sales, which are expected to reach THB13bn (US$358m) this year. The share of e-commerce sales is projected to exceed 10% three years from now.
Executive chairman Boonkiet Chokwatana said products seeking more opportunities from the e-commerce channel include popular fashion products from France’s Elle International. ICC obtained the licence to make these products and market them in Thailand for 25 years.
For the full story, see the November 2015 edition of Textiles South East Asia. Not a subscriber? Sign up HERE